Hardcore PC games become Facebook games in a cinch with Overwolf

Well, sans the Neighbor Bars and arguably incessant gift sharing. Overwolf, an Israeli start up company and service, adds a social layer to existing hardcore PC games like World of Warcraft and Call of Duty. It does this through a free download that allows gamers to post their achievements and milestones in-game to social services like Facebook, Twitter and Skype without having to leave the game.

While GamePro notes that existing services like Steam and Raptr allow players to communicate in-game, Overwolf seemingly turns every hardcore game into, well, a social game. (Not to mention it has support for in-game email and web browsing as well.) But hardcore gamers have hardcore social tastes, so players can record video clips and post them to Facebook and other social channels, again, without leaving the game.

"Publishers are looking for ways to ignite the viral potential of online games, but integration has been difficult, especially with all of the demands of operating live titles," said Overwolf CEO Uri Marchand. "We're offering a way to add this functionality with zero effort required on the publisher's side. We've been getting amazing feedback from gamers telling us they love Overwolf, and it's a great way to engage friends and share their gaming life with their real lives, which has the effect of bringing more users into online games."

With major companies like Activision releasing social networks for their own games like Call of Duty Elite--and Xbox 360 having cross-game social features since its launch--the desire to share is certainly there. And as publishers and start ups alike begin to notice, the lines between Facebook game and hardcore game continue to blur. Services like Overwolf are only the beginning, so it might not be long before the word "social game" becomes moot.