Perhaps "PopCap feels the power of Facebook" is more like it. During an interview with PocketGamer.biz, PopCap senior director of mobile product and business strategy Giordano Contestabile revealed that the Bejeweled Blitz creator has plenty more plans for freemium mobile games. That's especially since its recent Plants vs Zombies freemium-inspired update.
"While we typically don't disclose much about our future plans, I can say that you're in for a lot of surprises for us in the coming months, and that in-app transactions and the freemium model are going to feature prominently," Contestabile told PocketGamer.biz. The PopCap exec believes that the play first, (maybe) pay later model of mobile games will likely take over.
"I think that, one year from now, 95 percent or more of iOS game downloads might come from freemium games, and 80 percent or more of the revenue could be associated with them," Contestabile told the website. "The freemium model is extremely powerful because it allows developers to reach the biggest possible audience, and it allows players to choose if and how to pay for content, after having tried it out."
While Contestabile did say that there's still a place for premium game experiences, or pay-to-play games, that approach is losing its luster for most games. It wouldn't be terribly inaccurate to call this "The Facebook Effect." The fact that companies like Zynga and EA (which now owns PopCap) have made serious dough with free-to-play Facebook games has certainly had a visible impact on mobile gaming, which has a distribution model fairly similar to social networks. Almost Free is here to stay, and it looks like PopCap wants to lead the charge.
Are you excited to hear that more free-to-play games are coming from PopCap? Which property do you hope gets the free treatment next, or are you hoping for more original games?
Thứ Năm, 15 tháng 12, 2011
Enrique Iglesias says, 'I Like How It Feels' in CityVille, visits next week
Man, why can't an act like Metallica crash CityVille? Oh, excuse my inner metal head, but you ladies out there are gonna' love this one: Zynga has announced that Grammy-winning pop star Enrique Iglesias is coming to its top Facebook game. Starting next week on Oct. 4, players will get the chance to help Mr. Iglesias kick off his recently-launched Euphoria Tour in-game.
Once Enrique lands in CityVille--and if you're over Level 6--you will be graced by his digitized presence in the game. But there' far more to this promotion than just clicking on the guy to hear witty sayings: Players will be able to collect various items fond to Enrique to score a thematic speed boat and Miami high-rise to place in their cities. The event will run through Oct. 10, and there is a grand finale in store for Enrique fans.
Enrique Iglesias in CityVille
Toward the end of the event, you will have the chance to build Enrique his very own Euphoria Arena in-game. Once you do, the guy will be so nice as to show you a sneak preview of his brand new music video, "I Like How It Feels" (featuring Pitbull and The WAVs). Of course, this is far from the first time a Zynga game has enjoyed celebrity exposure.
Just recently, the company announced that Indiana Jones will swoop into Adventure World through its work with Lucasfilm, and who can forget when Lady Gaga ran FarmVille for a few weeks earlier this spring? Even before that, both Dr. Dre and Snoop Dogg had their fun with Mafia Wars. Are you sensing a trend yet? Good, because we doubt this is the last time a celeb will hit Zynga with a touch of fame. In fact, if you ask Facebook's major game creators, branded games are on the up and up.
Are you psyched to see that Enrique will hit up CityVille on his Euphoria Tour? Which celebrity or artist do you hope makes their way into a Zynga game next?
Once Enrique lands in CityVille--and if you're over Level 6--you will be graced by his digitized presence in the game. But there' far more to this promotion than just clicking on the guy to hear witty sayings: Players will be able to collect various items fond to Enrique to score a thematic speed boat and Miami high-rise to place in their cities. The event will run through Oct. 10, and there is a grand finale in store for Enrique fans.
Enrique Iglesias in CityVille
Toward the end of the event, you will have the chance to build Enrique his very own Euphoria Arena in-game. Once you do, the guy will be so nice as to show you a sneak preview of his brand new music video, "I Like How It Feels" (featuring Pitbull and The WAVs). Of course, this is far from the first time a Zynga game has enjoyed celebrity exposure.
Just recently, the company announced that Indiana Jones will swoop into Adventure World through its work with Lucasfilm, and who can forget when Lady Gaga ran FarmVille for a few weeks earlier this spring? Even before that, both Dr. Dre and Snoop Dogg had their fun with Mafia Wars. Are you sensing a trend yet? Good, because we doubt this is the last time a celeb will hit Zynga with a touch of fame. In fact, if you ask Facebook's major game creators, branded games are on the up and up.
Are you psyched to see that Enrique will hit up CityVille on his Euphoria Tour? Which celebrity or artist do you hope makes their way into a Zynga game next?
Vostu goes for Goooaaal with GolMania on Facebook, Orkut [Video]
And boy, does it look intense. Vostu--you know, the Brazilian social game maker trading legal blows with Zynga--has released what is likely its most ambitious social game yet with GolMania. Available now on Facebook and Orkut in English, Portuguese and Spanish, this social soccer game touts real-time, directly-controlled soccer matches between friends in a cute art style.
And, according to a Vostu representative, "real-time" means live, arcade-style gameplay between two friends over Facebook or Orkut, Google's wildly popular social network in South America. The game pits players against one another on the field, but has friends cooperate off of the green to build up each other's stadiums and to gain energy and money for more matches.
As player progress in GolMania by mastering its keyboard controls and dominating opponents live, they will unlock special maneuvers. You will also be able to organize private tournaments between friends and participate in global cups amongst the game's top players--you can even play soccer in low gravity on the moon. And Vostu already has even bigger plans for its now flagship social soccer game.
Gallery: GolMania on Facebook
Vostu's Mystery Fantasy Game on Facebook
"GolMania brings Vostu's fun social experience to a casual sports game," Vostu Chief Scientist Mario Schlosser said in a release. "We look forward to our millions of users getting to play GolMania and like with all of our games, we will then quickly react to their feedback and our deep analytics about player behavior to unveil new features that take into account how users make the game their own."
The game was developed Vostu's recent acquisition MP Studio, and employs the publisher's Vostu Game Network, meaning friends can play with one another in real time across social networks. Vostu also teased to us an unnamed social game (found in the gallery above) with a deep, cartoonish fantasy setting that's set to launch this fall as well. But until then, check out GolMania below and see if it gives your fingers a real challenge.
Click here to play GolMania on Facebook Now >
What do you think of Vostu's first real-time action sports social game? Do you see these types of games taking off on Facebook?
And, according to a Vostu representative, "real-time" means live, arcade-style gameplay between two friends over Facebook or Orkut, Google's wildly popular social network in South America. The game pits players against one another on the field, but has friends cooperate off of the green to build up each other's stadiums and to gain energy and money for more matches.
As player progress in GolMania by mastering its keyboard controls and dominating opponents live, they will unlock special maneuvers. You will also be able to organize private tournaments between friends and participate in global cups amongst the game's top players--you can even play soccer in low gravity on the moon. And Vostu already has even bigger plans for its now flagship social soccer game.
Gallery: GolMania on Facebook
Vostu's Mystery Fantasy Game on Facebook
"GolMania brings Vostu's fun social experience to a casual sports game," Vostu Chief Scientist Mario Schlosser said in a release. "We look forward to our millions of users getting to play GolMania and like with all of our games, we will then quickly react to their feedback and our deep analytics about player behavior to unveil new features that take into account how users make the game their own."
The game was developed Vostu's recent acquisition MP Studio, and employs the publisher's Vostu Game Network, meaning friends can play with one another in real time across social networks. Vostu also teased to us an unnamed social game (found in the gallery above) with a deep, cartoonish fantasy setting that's set to launch this fall as well. But until then, check out GolMania below and see if it gives your fingers a real challenge.
Click here to play GolMania on Facebook Now >
What do you think of Vostu's first real-time action sports social game? Do you see these types of games taking off on Facebook?
Gree's OpenFeint hires ex-Glu Mobile exec, more social games coming?
by Joe Osborne, Posted Sep 29th 2011 4:30PM
Sarah Thomson OpenFeintThe mobile social game wars are heating up, as OpenFeint just took on former Glu Mobile executive Sarah Thompson (pictured) as its director of developer relations, SocialTimes reports. In other words, OpenFeint, owned by Japanese mobile social gaming powerhouse Gree, hired Thomson to strategically acquire build relationships with independent developers.
Namely, SocialTimes's Azam Khan guesses those developers will be primarily social and mobile social game creators, given Thomson's past exploits in the industry with Glu Mobile and IUGO Entertainment before that. And frankly, we couldn't agree more. Considering OpenFeint is a social network for mobile games at heart, and Gree's existing status, it simply makes sense.
"OpenFeint is going through an exciting phase of growth right now and Sarah is exactly the kind of person we need to keep up the momentum," OpenFeint SVP Marketing and Developer Relations Eros Resmini said in a release. "Sarah's deep history in mobile gaming paired with her connections to the developer community made her a great fit for OpenFeint."
We can't help but recall what just went down between OpenFeint and Gree: The former's co-founder and CEO Jason Citron resigned, and Gree CFO Naoki Aoyagi took his place. (Though, VentureBeat reckons the move was less ... cut-and-dry.) But back to Gree and OpenFeint's future plans, the simple fact is mobile social games are growing at an exponential rate on iOS and Android devices.
"I've always admired OpenFeint for its constant innovation in the mobile gaming space," Thomson said in a release. "As the company continues to change with the market, I'm excited to help OpenFeint continue growing." And we think we have an idea of just where Thomson would like to go. It starts with an "S" and--oh, forget it. You get the point already.
Do you think this puts OpenFeint in a better place to compete with opponents like DeNA and Zynga in mobile games? Don't you wish you could have rockin' tattoos and a big time exec gig?
Sarah Thomson OpenFeintThe mobile social game wars are heating up, as OpenFeint just took on former Glu Mobile executive Sarah Thompson (pictured) as its director of developer relations, SocialTimes reports. In other words, OpenFeint, owned by Japanese mobile social gaming powerhouse Gree, hired Thomson to strategically acquire build relationships with independent developers.
Namely, SocialTimes's Azam Khan guesses those developers will be primarily social and mobile social game creators, given Thomson's past exploits in the industry with Glu Mobile and IUGO Entertainment before that. And frankly, we couldn't agree more. Considering OpenFeint is a social network for mobile games at heart, and Gree's existing status, it simply makes sense.
"OpenFeint is going through an exciting phase of growth right now and Sarah is exactly the kind of person we need to keep up the momentum," OpenFeint SVP Marketing and Developer Relations Eros Resmini said in a release. "Sarah's deep history in mobile gaming paired with her connections to the developer community made her a great fit for OpenFeint."
We can't help but recall what just went down between OpenFeint and Gree: The former's co-founder and CEO Jason Citron resigned, and Gree CFO Naoki Aoyagi took his place. (Though, VentureBeat reckons the move was less ... cut-and-dry.) But back to Gree and OpenFeint's future plans, the simple fact is mobile social games are growing at an exponential rate on iOS and Android devices.
"I've always admired OpenFeint for its constant innovation in the mobile gaming space," Thomson said in a release. "As the company continues to change with the market, I'm excited to help OpenFeint continue growing." And we think we have an idea of just where Thomson would like to go. It starts with an "S" and--oh, forget it. You get the point already.
Do you think this puts OpenFeint in a better place to compete with opponents like DeNA and Zynga in mobile games? Don't you wish you could have rockin' tattoos and a big time exec gig?
Very sneaky, Zynga: Mafia Wars Shakedown revealed for iOS devices
Jeez, these guys are just terrible at keeping secrets, huh? (Alright, so this one looks like it was intentional, but nobody told us!) Zynga has announced yet another game, Mafia Wars Shakedown for iOS devices. However, the company went with a more low key approach for this announcement, which is far from its style. Exhibit A: Mafia Wars 2.
News of the game appeared when it replaced the Facebook page for Mafia Wars: Atlantic City, which was shuttered earlier this month in preparation for a "a much more exciting destination," the Mafia Wars Blog reads. What that implies to us is that Atlantic City may have been a failed experiment in HTML5 game creation, hence Shakedown. No other information about the game has been revealed other than it will first release for iOS devices like the iPhone and iPad.
Well, that and these tiny pieces of artwork. It's unknown whether this new iPhone game will come within a dedicated app like FarmVille and CityVille Hometown for iOS or through HTML5 like its predecessor. Frankly, HTML5--a web-based coding language capable of game development across multiple platforms simultaneously--is capable of more than Atlantic City.
Mafia Wars Shakedown Banner
Shakedown has all but replaced the web presence for Atlantic City (even the Twitter account has been taken over). My guess is that this new game will be a native iOS app like previous Zynga Mobile games, especially considering this news comes just as Zynga Mobile's David Ko told The Guardian he thinks HTML5 is still too early. We've reached out to Zynga for comment.
What are your guesses about this brand new Mafia Wars game for iOS devices? Are you bummed at all that Atlantic City has been closed down?
News of the game appeared when it replaced the Facebook page for Mafia Wars: Atlantic City, which was shuttered earlier this month in preparation for a "a much more exciting destination," the Mafia Wars Blog reads. What that implies to us is that Atlantic City may have been a failed experiment in HTML5 game creation, hence Shakedown. No other information about the game has been revealed other than it will first release for iOS devices like the iPhone and iPad.
Well, that and these tiny pieces of artwork. It's unknown whether this new iPhone game will come within a dedicated app like FarmVille and CityVille Hometown for iOS or through HTML5 like its predecessor. Frankly, HTML5--a web-based coding language capable of game development across multiple platforms simultaneously--is capable of more than Atlantic City.
Mafia Wars Shakedown Banner
Shakedown has all but replaced the web presence for Atlantic City (even the Twitter account has been taken over). My guess is that this new game will be a native iOS app like previous Zynga Mobile games, especially considering this news comes just as Zynga Mobile's David Ko told The Guardian he thinks HTML5 is still too early. We've reached out to Zynga for comment.
What are your guesses about this brand new Mafia Wars game for iOS devices? Are you bummed at all that Atlantic City has been closed down?
Dungeons & Dragons: Heroes of Neverwinter goes live on Facebook
Released previously only in a private beta, Dungeons & Dragons Heroes of Neverwinter has now officially gone live on Facebook. Developed by Atari and set in the Neverwinter realm, the game already has 166,000 monthly players from its time in beta, but if you'd like to join them, here's a taste of what you can expect.
When first starting Heroes of Neverwinter, you'll be allowed to create a character using either set templates of a Fighter, Wizard, Cleric or Rogue (each with their own stats and specialties), or can create a custom character to customize your gender, stats, class, race and more. In this, the game can immediately start out being as complex or as straightforward as you like.
Upon launching into the game proper, you're met with a story of amnesia and will be introduced to Edrick, a scout that was guiding you on your way to Neverwinter before a pack of Goblins knocked you unconscious. Through this introduction, you're told of Neverwinter, a place of hope and civilization that has survived the Ruining, and that you had originally wanted to travel there to purchase a home and earn your fortune. With this as a base, you're sent on your way.
Movement is achieved on a grid, with this turn-based game automatically allowing you to move at the beginning of each turn. When commanding a party, you'll be able to complete multiple actions, including attacking or opening your inventory with each character before needing to manually end their turn and start over with the next character. Once each "adventure" in the game is complete, you'll receive experience points for the battles you won and the tasks you completed in the process. For immediate prizes, you'll sometimes be able to loot your fallen enemies, selecting a prize from a list of ten. You can choose randomly from ten cards, or can use a potion to reveal items before you choose.
In terms of actual combat, you'll have a wide variety of options, depending on the classes of characters in your party. You might be able to attack an enemy from far away, eliminating them before they ever become a threat, or surround an enemy with multiple characters, giving everyone a combat advantage. There's enough strategy here to keep more hardcore players satisfied, but the initial sections of gameplay are incredibly simple and work well to help an unfamiliar player get up to speed.
Gallery: Dungeons & Dragons Heroes of Neverwinter on Facebook
Back in Neverwinter proper, you can access a variety of buildings including the Adventure Board where you'll accept new Adventures (Adventures require energy and have multiple difficulty levels), the Tavern where you can purchase energy potions or Adventure boosts to your stats, the Trade house where you'll purchase similar potions or new equipment items, and even your own home, which you'll be able to fill with treasures as you complete different achievements or tasks within the game (collecting a certain amount of gold, for instance).
That being said, the main focus here (understandably) is in the Adventures themselves. There are plenty of them to undertake, each with an additional focus on bringing your friends in to help you (early on, it's entirely possible to fail even the most basic of Adventures by simply going it alone). The lore within the game is presented through text boxes at the beginning and end of most scenes and encounters, and will likely satisfy current D&D fans. Still, this isn't the first game of its kind of Facebook, so hopefully the D&D name alone will help draw more followers into the fray.
Will D&D Heroes of Neverwinter win over the "Zynga" crowd with its fairly in-depth, and somewhat slow-going gameplay? Likely not, but there's plenty of content here for fans who go out specifically in search for it.
Play Heroes of Neverwinter on Facebook -->
Have you tried Heroes of Neverwinter on Facebook? What did you think of it?
When first starting Heroes of Neverwinter, you'll be allowed to create a character using either set templates of a Fighter, Wizard, Cleric or Rogue (each with their own stats and specialties), or can create a custom character to customize your gender, stats, class, race and more. In this, the game can immediately start out being as complex or as straightforward as you like.
Upon launching into the game proper, you're met with a story of amnesia and will be introduced to Edrick, a scout that was guiding you on your way to Neverwinter before a pack of Goblins knocked you unconscious. Through this introduction, you're told of Neverwinter, a place of hope and civilization that has survived the Ruining, and that you had originally wanted to travel there to purchase a home and earn your fortune. With this as a base, you're sent on your way.
Movement is achieved on a grid, with this turn-based game automatically allowing you to move at the beginning of each turn. When commanding a party, you'll be able to complete multiple actions, including attacking or opening your inventory with each character before needing to manually end their turn and start over with the next character. Once each "adventure" in the game is complete, you'll receive experience points for the battles you won and the tasks you completed in the process. For immediate prizes, you'll sometimes be able to loot your fallen enemies, selecting a prize from a list of ten. You can choose randomly from ten cards, or can use a potion to reveal items before you choose.
In terms of actual combat, you'll have a wide variety of options, depending on the classes of characters in your party. You might be able to attack an enemy from far away, eliminating them before they ever become a threat, or surround an enemy with multiple characters, giving everyone a combat advantage. There's enough strategy here to keep more hardcore players satisfied, but the initial sections of gameplay are incredibly simple and work well to help an unfamiliar player get up to speed.
Gallery: Dungeons & Dragons Heroes of Neverwinter on Facebook
Back in Neverwinter proper, you can access a variety of buildings including the Adventure Board where you'll accept new Adventures (Adventures require energy and have multiple difficulty levels), the Tavern where you can purchase energy potions or Adventure boosts to your stats, the Trade house where you'll purchase similar potions or new equipment items, and even your own home, which you'll be able to fill with treasures as you complete different achievements or tasks within the game (collecting a certain amount of gold, for instance).
That being said, the main focus here (understandably) is in the Adventures themselves. There are plenty of them to undertake, each with an additional focus on bringing your friends in to help you (early on, it's entirely possible to fail even the most basic of Adventures by simply going it alone). The lore within the game is presented through text boxes at the beginning and end of most scenes and encounters, and will likely satisfy current D&D fans. Still, this isn't the first game of its kind of Facebook, so hopefully the D&D name alone will help draw more followers into the fray.
Will D&D Heroes of Neverwinter win over the "Zynga" crowd with its fairly in-depth, and somewhat slow-going gameplay? Likely not, but there's plenty of content here for fans who go out specifically in search for it.
Play Heroes of Neverwinter on Facebook -->
Have you tried Heroes of Neverwinter on Facebook? What did you think of it?
The Sims Social maker EA wants you ... to make it lots of ad money
And unfortunately, it doesn't sound like you'll have much of a choice. EA, co-creator of Playfish's The Sims Social on Facebook (and arch nemesis to Zynga at this point), has announced EA Legend.
This is the company's new platform to provide marketers and advertisers with "campaign and audience insights across mobile, social, online and console games reaching over 300 million people worldwide," a release reads.
In other words, you're more valuable to EA than you might already know. The publisher wants to use the information you provide them inadvertently through gameplay to rope in ad and marketing deals not just through its Facebook games but all of its games. More specifically, EA said it can provide advertisers with (prepare for buzzword overload):
Key cross-platform campaign performance indicators such as impressions, clicks, unduplicated reach, demographic profiles, social media buzz, and ROI metrics.
Segmented audience insights based on demographic, psychographic, and social data.
Ability to drill down into the factors that impact campaign effectiveness including audience engagement, audience segmentation and type of creative all measured over time.
EA Legend
What's that again--psychographic data? This may all sound like something out of "1984," but it's nothing new. If you think other game creators don't do this type of stuff, then here's your wake-up call. We won't know exactly what information about us EA will provide to advertisers through Legend until it makes advertisers see green at this year's Advertising Week event in New York City on Oct. 4. And if EA keeps using words like psychographic, we may never know.
[Via All Facebook]
What do you think about this new EA Legend program? Do you think it's something worth worrying about, or is this just business as usual?
This is the company's new platform to provide marketers and advertisers with "campaign and audience insights across mobile, social, online and console games reaching over 300 million people worldwide," a release reads.
In other words, you're more valuable to EA than you might already know. The publisher wants to use the information you provide them inadvertently through gameplay to rope in ad and marketing deals not just through its Facebook games but all of its games. More specifically, EA said it can provide advertisers with (prepare for buzzword overload):
Key cross-platform campaign performance indicators such as impressions, clicks, unduplicated reach, demographic profiles, social media buzz, and ROI metrics.
Segmented audience insights based on demographic, psychographic, and social data.
Ability to drill down into the factors that impact campaign effectiveness including audience engagement, audience segmentation and type of creative all measured over time.
EA Legend
What's that again--psychographic data? This may all sound like something out of "1984," but it's nothing new. If you think other game creators don't do this type of stuff, then here's your wake-up call. We won't know exactly what information about us EA will provide to advertisers through Legend until it makes advertisers see green at this year's Advertising Week event in New York City on Oct. 4. And if EA keeps using words like psychographic, we may never know.
[Via All Facebook]
What do you think about this new EA Legend program? Do you think it's something worth worrying about, or is this just business as usual?
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